Set up a follow-up email

Avatar Clare Knight, 

Follow-up emails allow you to send an email to the person who completes the form. You can customize the message and content to include personalized messaging based on their question responses.

How to setup a follow-up email

Once you have completed your form and set up all of the links, hit the Save & Continue button at the bottom of the form. You will return to the dashboard for the event.


Click on the ‘Send Emails’ option and then ‘Add new’ > ‘Email’. You will now be able to create your Trigger Email.

Fill in the Sender's Name, Email address for replies and Subject line details as required.

Add your own content to the Your message box. Within the body of the email, add your own text to make it relevant to your event and customer.


How to customize your email

Depending on the type of qualifying questions you use, you may want to send emails with different text when the record matches certain answers. You can use logic to set up segment specific emails based on these conditions.

For example, if you ask what department your lead works in you can send a specific email targeted at people who select Sales or Marketing.


Add personalization

You will notice the Personalization drop down box options within Subject line and Your message

This feature allows you to insert dynamic information about the event such as the Event Name and Event Date. You can also pull through data collected from the fields within your form. 

1. Write your message in Your Message to form the main message of the email

2. Place your cursor at the point where you want to insert a piece of dynamic personal information in the email

3. Choose an option from the Personalization drop down menu


4. Select Insert


5. A green message will momentarily appear to tell you that it has been successfully inserted into the body of the email.


You will see how it will appear in the preview of the email on the right hand side of the page. 

You are likely to use this for Link collection. Click the link to find out more about setting up this field type in the form builder.

All you need to do is select the Question title that relates to the Link Collection field from the drop down list. 

Once you are happy with your email, you can send a test record to the email address you logged in with by selecting the "send test email" button in the preview.


 Don't forget to click Save at the bottom of the page to complete your email. 


How to check whether emails have sent

Once you've started to collect leads you can check on an emails status by opening the event. 



An envelope with an arrow indicates an email that has been successfully sent out. If you hover over the icon this will tell you the time at which it sent.

A plain envelope indicates an email has not been sent, this can be for a number of reasons:

  • The email is currently being processed and will send shortly
  • The answers submitted for this record do not match the logic criteria
  • The record's contact email is not accurate


If you have concerns that an email should have sent but has not please contact our support team who will be able to help clarify.

Adding custom formatting your email messages

The Your Message field for setting the email body supports basic text formatting using a technique called Markdown. By adding some simple characters to your message, you can add bold, italic and links.

It's not designed for fully formatted HTML editing, but it should give you a little more control of the look and feel of your email.

Here are the basics:

Bold Text

Use **double star around text to make it bold** just like this. 

That'll show like this in your email:

Use double star around text to make it bold just like this. 

Italic Text

Use _underscores around text to make it italic_ just like this. 

That'll show like this in your email:

Use double underscore around text to make it italic just like this. 

Links to websites

Here's a [link to Google!](

Will show up like this in your email:

Here's a link to Google!

Markdown can be combined with our email personalisation to create a custom unsubscribe link.

You can combine our {~email~} syntax with the markdown to share the email address inside a link, for example:


This will create a user specific unsubscribe link, populating the email address supplied by the lead at the time of collection.  

Customize footer

In your event, select the Send Email option, you can then add text and personalisation as normal. At the bottom of the page you'll see a text box labelled Custom footer, simply type in what you would like to appear in the footer. 

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