- Where an email doesn't exist in the Lead Database, the integration creates a brand new Leads in Marketo using information from Akkroo form (app or webform)
- The data is passed to Marketo in real-time
- Update the status of people inside events (Smart Campaign Events) using Akkroo's check-in functionality
- Create or update other Custom Objects
- Handle inbound data
Under "Step 3: Message", press SEND at the bottom right.
When the new service has been created, tap View Details.
If business card scanning is enabled on your account, you're able to determine which source should be used to fill a Marketo Lead Property if the transcription and the form send different values to it.
In Marketo select the smart campaign you wish to use and start a new flow using your custom field as the filter.
This can then be used to trigger any workflow as desired, for example updating a leads program status.
You can find out more about using Marketo Smart Campaigns here.