Webinar metadata is system-generated data that is captured within either BrightTALK or ON24, and can be used for lead routing and tracking.
Some examples include fields like:
- Webcast ID
- Activity Type
- First Accessed TimeStamp
- Recorded Viewing Duration
Metadata that accompanies lead data as it is passed through the Integrate Demand Acceleration Platform allows you to view the history and details of a lead from its creation point. This helps provide a documented trail for those leads and can be used to route them accordingly within your MA/CRM system.
The list of available metadata fields for both BrightTALK and ON24 is attached below.
Adding Webinar Metadata to Integrations
You can add webinar metadata to your outbound MA/CRM integration to send alongside your lead data. Visit our Adding Webinar Metadata to Integrations article to learn more.
Adding Webinar Metadata to Lead Reports
You can add webinar metadata within a Lead Report to view alongside your lead data. Visit our Adding Webinar Metadata to Lead Reports article to learn more.
Please Note: You can add webinar metadata tokens to a Source at any time. If the Source has already launched, metadata will be captured for leads going forward. Metadata cannot be pulled in retroactively.