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Webinar Metadata Overview

Caryl Carpenter
  • Updated

Relevant to: Demand Acceleration Platform | Webinar Connectors

Webinar metadata is system-generated data that is captured within either BrightTALK or ON24, and can be used for lead routing and tracking. 

Some examples include fields like:

  • Webcast ID
  • Activity Type
  • First Accessed TimeStamp
  • Recorded Viewing Duration

Metadata that accompanies lead data as it is passed through the Integrate Demand Acceleration Platform allows you to view the history and details of a lead from its creation point. This helps provide a documented trail for those leads and can be used to route them accordingly within your MA/CRM system.

 

 

Available metadata fields

The metadata fields that are currently available from BrightTALK are:

BrightTALK Metadata Fields
  • Activity Type
  • Channel Survey Answers (Comma delineated)
  • Channel Survey Questions (Comma delineated) 

 

The metadata fields that are currently available from On24 are:

On24 Metadata Fields
  • Event User Id
  • Fax
  • Username
  • External Event User ID
  • Other
  • Notes
  • Marketing Email
  • Event Email
  • Home Phone
  • Create Timestamp
  • Last Activity
  • Browser
  • IP Address
  • Operating System
  • Email Format
  • Engagement Prediction
  • User Profile URL
  • Campaign Code
  • Source Campaign Code
  • User Status
  • Is Blocked
  • Engagement Score
  • Live Minutes
  • Live Viewed
  • First Live Activity
  • Last Live Activity
  • Archive Minutes
  • Archive Viewed
  • First Archive Activity
  • Last Archive Activity
  • Asked Questions
  • Resources Downloaded
  • Answered Polls
  • Answered Surveys
  • Questions
  • Polls
  • Resouces
  • Surveys
  • Twitter Widget
  • Call To Actions
  • Test Widget Result
  • Certification Widget Result
  • Certification Credit
  • Certification Timestamp
  • Source Event ID
  • Cumulative Live Minutes
  • Cumulative Archive Minutes
  • Attendance Partner Reference
  • Attendee Sessions
  • Certifications
  • Meeting Conversions
  • Demo Conversions
  • Free Trial


Adding webinar metadata

You can add webinar metadata tokens to an Integration or Report at any time.
 If the Source has already launched with live leads collected and posted-out, metadata will only be included in post-outs, reposts and reports after this point. Metadata cannot be added retroactively.

To Integrations

You can send webinar metadata alongside your standard lead data to your outbound Marketing Automation or CRM system by adding it to your Source integration: Adding Webinar Metadata to Integrations.

 

To Lead Reports

You can add webinar metadata to view alongside your standard lead data in a Lead Report from the Demand Acceleration Platform: Adding Webinar Metadata to Lead Reports.

 

 

Recommended Reading

 

For more help, get in touch with our Support Team or your Customer Success Manager.

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