Relevant to: Demand Acceleration Platform | Webinar Connectors
Webinar metadata is system-generated data that is captured within either BrightTALK or ON24, and can be used for lead routing and tracking.
Some examples include fields like:
- Webcast ID
- Activity Type
- First Accessed TimeStamp
- Recorded Viewing Duration
Metadata that accompanies lead data as it is passed through the Integrate Demand Acceleration Platform allows you to view the history and details of a lead from its creation point. This helps provide a documented trail for those leads and can be used to route them accordingly within your MA/CRM system.
In this article
Available metadata fields
The metadata fields that are currently available from BrightTALK are:
|BrightTALK Metadata Fields
The metadata fields that are currently available from On24 are:
|On24 Metadata Fields
Adding webinar metadata
You can add webinar metadata tokens to an Integration or Report at any time.
You can send webinar metadata alongside your standard lead data to your outbound Marketing Automation or CRM system by adding it to your Source integration: Adding Webinar Metadata to Integrations.
To Lead Reports
You can add webinar metadata to view alongside your standard lead data in a Lead Report from the Demand Acceleration Platform: Adding Webinar Metadata to Lead Reports.