Relevant to: Demand Acceleration Platform | Webinar Connectors
Webinar metadata is system-generated data that is captured within either BrightTALK or ON24, and can be used for lead routing and tracking.
Some examples include fields like:
- Webcast ID
- Activity Type
- First Accessed TimeStamp
- Recorded Viewing Duration
Metadata that accompanies lead data as it is passed through the Integrate Demand Acceleration Platform allows you to view the history and details of a lead from its creation point. This helps provide a documented trail for those leads and can be used to route them accordingly within your MA/CRM system.
In this article
Available metadata fields
The metadata fields that are currently available from BrightTALK are:
BrightTALK Metadata Fields |
|
The metadata fields that are currently available from On24 are:
On24 Metadata Fields |
|
|
|
Adding webinar metadata
You can add webinar metadata tokens to an Integration or Report at any time. |
To Integrations
You can send webinar metadata alongside your standard lead data to your outbound Marketing Automation or CRM system by adding it to your Source integration: Adding Webinar Metadata to Integrations.
To Lead Reports
You can add webinar metadata to view alongside your standard lead data in a Lead Report from the Demand Acceleration Platform: Adding Webinar Metadata to Lead Reports.
Recommended Reading