Eloqua Closed Loop with Integrate Demand Acceleration Platform
The Closed Loop Media Optimizer automatically provides feedback on lead status updates based on events, life-cycle changes, rejections, quality and other KPIs from your Eloqua account to your Integrate dashboard. Gain a complete view of media program performance so you can more effectively analyze and optimize paid media programs based on quality metrics and KPIs.
- Install the Closed Loop Media Optimizer app, found here. https://login.eloqua.com/?ReturnUrl=Apps/Cloud/Admin/Catalog/Add/71835b98-2ea8-4852-a3d0-d7cce830ab2e/60-61-6E-87-0A-16-08-86-3C-45-AB-09-99-B7-50-DA
- Click Accept and Install
- Install the Closed-Loop Media Optimizer and click Accept when the app requests permission to access Eloqua on your behalf
- Generate an API key in your Integrate account
- Within your Integrate account, click on the settings icon and navigate to the Organization Settings page.
- Click Generate New API Key to obtain your API key
- Configure and add Closed Loop Media Optimizer to the campaign canvas within Eloqua
- Click the cloud icon on the righthand side of the campaign canvas
- Click Integrate Setup to open the app configuration page
- On the configuration page select API version ‘Integrate'
- Enter your API key obtained in step 2
- Select the Integrate Lead ID field from the dropdown and click Save
- Navigate back to the campaign canvas and expand the Campaign Steps on the left-hand side of the canvas
- Locate the Closed Loop Media Optimizer and drag and drop into the canvas after the event you wish to use as a trigger for the Closed-Loop Media Optimizer
- To configure the disposition settings, click the Closed-Loop Media Optimizer to open the Settings. In the Step Name text field, rename the disposition in the text field that will correlate to the selected disposition in the dropdown. Once configured, select the edit icon to configure the cloud action
- After clicking the Edit icon, select the desired disposition from the Disposition dropdown list that you wish to match to the event you have chosen. Below is a list of available dispositions. You may also utilize the Custom Reason text area to pass additional text with the disposition. After you’ve completed this step click Save
- Within the campaign click Save and Activate to Activate your campaign
Available Dispositions:
SUCCESS
POSTOUT_SUCCESS
POSTOUT_FAILED
POSTOUT_MARKETO_ERROR
POSTOUT_MARKETO_FAILED
MQL_MARKET_QUALIFIED_LEAD
SQL_SALES_QUALIFIED_LEAD
SAL_SALES_ACCEPTED_LEAD
SAO_SALES_ACCEPTED_OPPORTUNITY
LEAD_APPLICATION
LEAD_APPOINTMENT
LEAD_ENROLLEMENT
LEAD_CONVERTED_LEAD
LEAD_LOW_VALUE
LEAD_MEDIUM_VALUE
LEAD_HIGH_VALUE
LEAD_MARKET_READY
LEAD_PIPELINE
LEAD_REGISTRATION
LEAD_SALE
LEAD_SALES_READY
LEAD_LOW_QUALITY
REJECT_LEAD_DUPLICATE
REJECT_LEAD_MISSING_FIELD
REJECT_LEAD_INVALID_FORMAT
REJECT_LEAD_INVALID_LIST_VALUE
REJECT_LEAD_EMAIL_SUPPRESSION
REJECT_LEAD_INVALID_EMAIL
REJECT_LEAD_INVALID_EMAIL_DOMAIN
REJECT_LEAD_INVALID_ADDRESS
REJECT_LEAD_INVALID_PHONE
REJECT_LEAD_INVALID_DATE
REJECT_LEAD_DAILY_CAP
REJECT_LEAD_WEEKLY_CAP
REJECT_LEAD_MONTHLY_CAP
REJECT_LEAD_QUARTERLY_CAP
REJECT_LEAD_TOTAL_CAP
REJECT_CONTRACT_NOT_FOUND
REJECT_CONTRACT_NOT_LIVE
REJECT_POSTOUT_DOESNT_MEET_CRITERIA
REJECT_POSTOUT_DUPLICATE_LEAD
RETURN_LEAD_PHONE_DISCONNECTED
RETURN_LEAD_INVALID_CONTACT_INFO
RETURN_LEAD_WRONG_NUMBER
RETURN_LEAD_DID_NOT_APPLY
RETURN_TEST_CONVERSION
- To configure the disposition settings, click the Closed-Loop Media Optimizer to open the Settings. In the Step Name text field, rename the disposition in the text field that will correlate to the selected disposition in the dropdown. Once configured, select the edit icon to configure the cloud action