Eloqua Closed Loop with Integrate Demand Acceleration Platform

The Closed Loop Media Optimizer automatically provides feedback on lead status updates based on events, life-cycle changes, rejections, quality and other KPIs from your Eloqua account to your Integrate dashboard. Gain a complete view of media program performance so you can more effectively analyze and optimize paid media programs based on quality metrics and KPIs.

Install the Closed Loop Media Optimizer app, found here. https://login.eloqua.com/?ReturnUrl=Apps/Cloud/Admin/Catalog/Add/71835b98-2ea8-4852-a3d0-d7cce830ab2e/60-61-6E-87-0A-16-08-86-3C-45-AB-09-99-B7-50-DA
- Click Accept and Install
- Install the Closed-Loop Media Optimizer and click Accept when the app requests permission to access Eloqua on your behalf
Generate an API key in your Integrate account
- Within your Integrate account, click on the settings icon and navigate to the Organization Settings page.
- Click Generate New API Key to obtain your API key
Configure and add Closed Loop Media Optimizer to the campaign canvas within Eloqua
- Click the cloud icon on the righthand side of the campaign canvas
- Click Integrate Setup to open the app configuration page
- On the configuration page select API version ‘Integrate'
- Enter your API key obtained in step 2
- Select the Integrate Lead ID field from the dropdown and click Save
- Navigate back to the campaign canvas and expand the Campaign Steps on the left-hand side of the canvas
- Locate the Closed Loop Media Optimizer and drag and drop into the canvas after the event you wish to use as a trigger for the Closed-Loop Media Optimizer
  - To configure the disposition settings, click the Closed-Loop Media Optimizer to open the Settings. In the Step Name text field, rename the disposition in the text field that will correlate to the selected disposition in the dropdown. Once configured, select the edit icon to configure the cloud action
  - After clicking the Edit icon, select the desired disposition from the Disposition dropdown list that you wish to match to the event you have chosen. Below is a list of available dispositions. You may also utilize the Custom Reason text area to pass additional text with the disposition. After you’ve completed this step click Save
  - Within the campaign click Save and Activate to Activate your campaign
    Available Dispositions:
    
    SUCCESS
    
    POSTOUT_SUCCESS
    
    POSTOUT_FAILED
    
    POSTOUT_MARKETO_ERROR
    
    POSTOUT_MARKETO_FAILED
    
    MQL_MARKET_QUALIFIED_LEAD
    
    SQL_SALES_QUALIFIED_LEAD
    
    SAL_SALES_ACCEPTED_LEAD
    
    SAO_SALES_ACCEPTED_OPPORTUNITY
    
    LEAD_APPLICATION
    
    LEAD_APPOINTMENT
    
    LEAD_ENROLLEMENT
    
    LEAD_CONVERTED_LEAD
    
    LEAD_LOW_VALUE
    
    LEAD_MEDIUM_VALUE
    
    LEAD_HIGH_VALUE
    
    LEAD_MARKET_READY
    
    LEAD_PIPELINE
    
    LEAD_REGISTRATION
    
    LEAD_SALE
    
    LEAD_SALES_READY
    
    LEAD_LOW_QUALITY
    
    REJECT_LEAD_DUPLICATE
    
    REJECT_LEAD_MISSING_FIELD
    
    REJECT_LEAD_INVALID_FORMAT
    
    REJECT_LEAD_INVALID_LIST_VALUE
    
    REJECT_LEAD_EMAIL_SUPPRESSION
    
    REJECT_LEAD_INVALID_EMAIL
    
    REJECT_LEAD_INVALID_EMAIL_DOMAIN
    
    REJECT_LEAD_INVALID_ADDRESS
    
    REJECT_LEAD_INVALID_PHONE
    
    REJECT_LEAD_INVALID_DATE
    
    REJECT_LEAD_DAILY_CAP
    
    REJECT_LEAD_WEEKLY_CAP
    
    REJECT_LEAD_MONTHLY_CAP
    
    REJECT_LEAD_QUARTERLY_CAP
    
    REJECT_LEAD_TOTAL_CAP
    
    REJECT_CONTRACT_NOT_FOUND
    
    REJECT_CONTRACT_NOT_LIVE
    
    REJECT_POSTOUT_DOESNT_MEET_CRITERIA
    
    REJECT_POSTOUT_DUPLICATE_LEAD
    
    RETURN_LEAD_PHONE_DISCONNECTED
    
    RETURN_LEAD_INVALID_CONTACT_INFO
    
    RETURN_LEAD_WRONG_NUMBER
    
    RETURN_LEAD_DID_NOT_APPLY
    
    RETURN_TEST_CONVERSION

Eloqua Closed Loop with Integrate Demand Acceleration Platform

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