Relevant to: Demand Acceleration Platform | Content Syndication | Event Lead Management | Social Integrations | Webinar Integrations
Domain lists consist of company domains (eg integrate.com) that you would like to either allow or exclude in your Campaign/Sources. A domain list is added to an email type field.
Domain lists are often used with an Account Based Marketing (ABM) strategy to ensure that incoming leads are only accepted if they're from a company on the domain list that you're trying to target.
They can also be used to form an exclusion list as a way to exclude leads from competitors or companies that would not be a good fit for you (eg. military, education, non-profits).
In this article:
Creating a domain list
| When you create a new domain list, it will be available to use with any Campaigns/Sources in your Demand Acceleration Platform account. |
Creating a domain list from the Lists page
1. Navigate to Campaigns > Lists. This will display all the lists associated with your account.
2. Click Create List and choose Domain List.
3. The Domain List modal will appear.
Complete the following:
| Field | Required? | Description |
| List Name | Required | It's recommended to give the list a unique name as you'll be able to use it in any Campaigns/Sources. |
| Enforce Case Sensitivity | Toggle on/off |
Switch on to ensure leads match the capitalization of the characters in the list value. eg. Canada not canada or CANADA. This is switched off by default and can only be turned on when creating a list. |
| Show Duplicates Only | Toggle on/off |
Switch on to view and resolve any duplicates in the uploaded values. This is switched off by default and can only be turned on when creating a list. It's recommended to switch the toggle off once you have used the function to resolve any duplicates, before saving. |
4. Add the domain list values.
- Domain values should be added without the preceding '@' symbol.
You can add values manually by typing them into the text box. Or paste an entire list of values to automatically add them in bulk.
| It's advisable to remove special characters from list values by first pasting them into a plain text editor (eg. Notepad) and then pasting into the modal. |
Press the enter key and the term will appear in the Value column.
Alternatively, click on Upload List Values to upload values from a .csv or .txt file.
Formatting your domain list file
|
Drop the file into the blue box or click browse to select it from your computer.
Once uploaded, you can manually add and/or remove values as needed.
5. Click Create List to finish building the list.
6. Once complete, you will return to the Lists page. Click the list's Options menu to edit the settings.
Creating a domain list when adding or editing Campaign/Source fields
1. When building a new Campaign/Source or editing an existing one, go to the Fields tab to create and assign a new domain list.
More information on the Fields tab and available Field Types & Validations here.
2. Click on the email field to open the Field Settings side menu.
3. Scroll to the Validations section and select the Use Domain List checkbox. Click the pencil icon to create a new list.
4. This will open the Domain Lists modal where you can proceed with the steps outlined above (name the list, define the settings and add values).
Adding a domain list to email fields
| A note on Media Partner CPL Source: list values that are assigned to Source fields will be visible to the associated Media Partner. |
1. In the Campaign/Source > Fields tab, click on the email field to open the field settings side menu.
More information on the Fields tab and available Field Types & Validations here.
2. Scroll to the Validation section and select the Use Domain List checkbox. Click the clipboard icon to assign a list to the email field.
- Domain lists are set to form a target list by default, meaning only email addresses with domains on the list will be allowed to pass validation.
- Check the Exclude box to change this behavior so that it is an exclusion list instead, meaning only email addresses with domains on the list will be rejected.
3. Select the desired list from the modal and click Assign List.
- The modal displays all the lists in the account - use the search functionality to find a specific one.
The list is now visible in the field settings.
Using wildcards for broader targeting
It's possible to add wildcards to domain lists if you want to target a type of domain, such as .edu. The Demand Acceleration Platform would then allow or exclude any email address containing .edu.
Wildcards are denoted with an asterisk (*).
You can also target multiple domains regardless of the suffix.
For example, if Integrate had multiple domains (eg. .com, .net, .biz, .org) you could wildcard integrate.* to allow or exclude any domains associated with Integrate.
