Relevant to: Demand Acceleration Platform | Social Integrations
The purpose of building a Social Campaign in the Demand Acceleration Platform is to create a group that will house your Sources, which is where incoming leads from LinkedIn or Facebook will be collected.
This will be completed by your Social Power User(s) in the Demand Acceleration Platform > Campaigns.
For an overview of the entire Social Integrations process, including who your social team members are, see Social via the Demand Acceleration Platform.
You need to have connected your LinkedIn and/or Facebook accounts to the Demand Acceleration Platform - before building your Social Campaign. |
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Connecting Your LinkedIn Sponsored Account | Connecting Your Facebook Business Page |
In this article:
Creating a Social Campaign in the Demand Acceleration Platform
Build your Campaigns to group and create similar Sources quickly. |
Consider how your Social activity is currently grouped overall in terms of your teams wider strategy (eg. by region, target, quarter). In the Demand Acceleration Platform, Social Campaigns are used to group Sources so you might want this setup to mirror your team's existing strategy. Sources cannot be reassigned to different Campaigns once built. |
1. In the Demand Acceleration Platform, navigate to Campaigns > My Campaigns. Click the Create Campaign button.
2. Select the Social Campaign type in the pop-up and click Continue.
For more information on Campaign types, see Creating & Cloning Campaigns.
If you see a banner over the Social box and are unable to create a Social Campaign, speak with your Customer Success Manager to configure your permissions. |
3. This will take you to the new Campaign General Settings tab. Fill in the required details.
This table outlines the recommended settings for Social Integrations.
Field | Required? | Recommendation |
Campaign Name | Required | Use a specific naming convention to help distinguish between multiple Campaigns (eg. region, target, quarter). |
Campaign Description | Optional |
Leave this field blank (as this is primarily used for Content Syndication).
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Timezone | Required |
Select your timezone.
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Date Range - Start Date | Auto-filled |
Select today's date or any date prior.
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Date Range - End Date | Optional |
Check the box to add an End Date (if needed).
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Campaign Total Goal | Required | Recommend leaving this as None as there isn't typically a set goal for social activity. |
Third Party IDs | Optional | Leave this field blank (as this is primarily used for Content Syndication). |
Disqualifiers | Optional | Leave this field blank (as this is primarily used for Content Syndication). |
See General Settings Tab for full details on the available settings. |
4. Click on Default Terms and fill in the required details.
This table outlines the recommended settings for Social Integrations.
Field | Required? | Recommendation |
Default Total Allocation Per Source | Required |
Leave as the default value 10000 (this is primarily used for Content Syndication). |
Default Payout Amount | Required |
Leave as the default value 0 (this is primarily used for Content Syndication). |
Tag | Optional |
Add a tag that is meaningful to your team's social strategy (helps with filtering, tracking and reporting in the Demand Acceleration Platform). |
Sales Order ID | Optional |
Leave this field blank (as this is primarily used for Content Syndication). |
PO Number | Optional |
Leave this field blank (as this is primarily used for Content Syndication). |
See Terms Tab for full details on the available settings. |
5. Click Create Campaign once all the required fields have been completed.
Your Social Campaign is now setup. The next step is to build a Social Source. |
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Building a Social Source -- LinkedIn | Building a Social Source -- Facebook |
If you have a Managed Service package with Integrate, we’ll build and manage your Social Campaigns and Sources for you within the Demand Acceleration Platform. This includes regular reporting to keep you informed. Contact your Customer Success Manager for more details. |
Frequently Asked Questions
Can I move my Sources to a different Campaign?
No. We recommend considering how your social activity is grouped overall in terms of your team's wider strategy (eg. by region, target, quarter). In the Demand Acceleration Platform, Social Campaigns are used to group Sources and they cannot be reassigned to other Campaigns once built; you might want this setup to mirror your team's existing strategy.
Recommended Reading
- Social via the Demand Acceleration Platform
- Connecting Your LinkedIn Sponsored Account
- Connecting Your Facebook Business Page
- Building a Social Source -- LinkedIn
- Building a Social Source -- Facebook