Relevant to: Demand Acceleration Platform | Social Integrations
Social metadata is system generated data that is collected from the originating social platform (LinkedIn or Facebook), which can be used for lead routing and tracking. Examples of social metadata include LinkedIn Lead ID, Campaign ID or Created Time fields.
Metadata is passed to the Demand Acceleration Platform as part of a lead, providing a detailed view of its history from the point of creation. It gives a documented trail of social leads and can be used to route accordingly in your Marketing Automation or CRM system.
In this article
Available metadata fields
The metadata fields that are currently available from LinkedIn and Facebook are:
|
"Friendly" Field Name |
Field Token |
Example Metadata from LinkedIn |
Example Metadata from Facebook |
|
Lead ID |
{{append.social.leadid}} |
0953729d-9f1d-4e62- b63f-41a680629c99-4 |
090909090909090 |
|
Created Time |
{{append.social.createdtime}} |
2020-01-29T17:00:00 |
2020-01-31T00:03:45+0000 |
|
Ad ID |
{{append.social.adid}} |
090909090 |
909090909090909 Sometimes empty. |
|
Form ID |
{{append.social.formid}} |
090909090 |
090909090909090 |
|
Campaign ID |
{{append.social.campaignid}} |
090909090 |
9090909090 |
|
Lead Type |
{{append.social.leadtype}} |
SPONSORED |
Usually empty. |
|
Ad Group ID |
{{append.social.adgroupid}}
|
n/a |
9090909090909090
|
Adding social metadata
|
You can add social metadata tokens to an Integration or Report at any time. |
To Integrations
You can send social metadata alongside your standard lead data into your Marketing Automation or CRM system by adding it to your Source integration: Adding Social Metadata to Integrations.
To Lead Reports
You can add social metadata to view alongside your standard lead data in a Lead Report from the Demand Acceleration Platform: Adding Social Metadata to Lead Reports.
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