Overview
Webinar metadata is system-generated data that is captured within either BrightTALK or ON24, and can be used for lead routing and tracking. See our Webinar Metadata Overview article for more details including a full list of our available webinar metadata fields and features.
In this article we’ll cover how to add webinar metadata to your outbound MA/CRM integration to send alongside your lead data.
Adding Webinar Metadata to Integrations
Navigate to your BrightTALK or ON24 webinar Source.
Move to the Integrations tab and open your existing Integration.
(Example is shown as Marketo but applies for any Integration type)
Within the Available Tokens sidebar, use the dropdown to view the Webinar Metadata fields.
Locate your desired metadata field from the list and click the copy markup icon to copy the corresponding token to your clipboard
Or, to expose all tokens at once, you may switch the Friendly Names toggle to OFF. From there you can manually select and copy tokens.
Now that your token is copied, follow the instructions below specific to your integration type to paste and insert the metadata accordingly.
Please Note:
- You can add webinar metadata tokens to a Source at any time. If the Source has already launched, metadata will be captured for leads going forward. Metadata cannot be pulled in retroactively.
- Webinar metadata will not populate when testing your MA/CRM integration within the Integrate Data Acceleration Platform sandbox. These fields will appear blank in your test post-out string but will populate correctly with metadata when real leads are passed.
Marketo REST / Outbound Form
Within our native Marketo REST integration or any Outbound Form integration, webinar metadata tokens can be added within the Mapping section or Program Settings (Marketo only).
In the Field column, select the Custom Field option
Under the Output column, select the MA/CRM system field you wish to pass this data into
Within the open text area under the Custom column, paste the copied token
Repeat the steps above to add all tokens to output fields as needed.
If desired, you may also add any other additional text or tokens within the open text area. For example, “Webcast ID: {{webinar.webcast_id}}” will add the static text before the token value like this… “Webcast ID: 239694”
HTTP Raw
Within an HTTP raw integration, webinar metadata tokens can be added within the Headers or Body sections.
Following the syntax for your HTTP raw integration, identify where you would like the metadata to populate and paste in the copied token within that field
Repeat the steps above to add all tokens to output fields as needed.
If desired, you may also add any other additional text or tokens within the open text area. For example, “Webcast ID: {{webinar.webcast_id}}” will add the static text before the token value like this… “Webcast ID: 239694”