Adding Webinar Metadata to Integrations

Relevant to: Demand Acceleration Platform | Webinar Connectors

Webinar metadata is system-generated data that is collected from the originating webinar platform and can be used for lead routing and tracking. See Webinar Metadata Overview for more information, including a full list of available webinar metadata fields and features.

This article explains how to send webinar metadata as part of lead data to your outbound integrations.

Finding and copying webinar metadata token(s)

1. In the Webinar Source, click on the Outbound tab.

2. Hover over an existing integration box and click on the Settings icon.

The example used in the following steps shows a Marketo integration, however, these instructions are also valid for Outbound Form and HTTP Raw integrations.

3. This will open the Available Tokens sidebar.

4. Use the dropdown menu to select BrightTALK or On24.

5. Locate the field you would like to use from the list and click the Copy Markup icon to copy the corresponding token to your clipboard. 

Alternatively, view all the tokens at once by switching off the Friendly Names toggle. From there you can manually select and copy tokens.

Adding webinar metadata token(s) to Marketo REST integrations

1. Click on Mapping to reveal the available options.

2. Click on Add Field.

3. In the new field, click the dropdown arrow in the first column and select Custom Field.

4. In the Output column, click the dropdown arrow and select the Marketo field where the metadata should be posted. In the Custom column, paste the value of the copied token.

5. Repeat the steps above to create fields for all the metadata that should be sent to Marketo.

You can add other additional text or tokens in the text area too:

{{webinar.webcast_id}}

Form ID: {{webinar.webcast_id}}

This is a Form ID Field: 
{{webinar.webcast_id}}

Adding webinar metadata token(s) to Outbound Form integrations

1. Click on Mapping to reveal the available options.

2. Click on Add a field mapping row....

3. In the new field, click the dropdown arrow in the first column and select Custom Field.

4. In the Output column, click the dropdown arrow and select the field where the metadata should be posted. In the Custom column, paste the value of the copied token.

[screenshot]

5. Repeat the steps above to add all tokens to output fields as needed.

You can add other additional text or tokens in the text area too:

{{webinar.webcast_id}}

Form ID: {{webinar.webcast_id}}

This is a Form ID Field: 
{{webinar.webcast_id}}

Adding webinar metadata token(s) to HTTP Raw integrations

Add metadata token to the Headers or Body section.

Follow the syntax for your HTTP raw integration, identify where you would like the metadata to populate. Paste the copied token into that field.

Repeat the steps above to add all tokens to output fields as needed.

You can add other additional text or tokens in the text area too:

{{webinar.webcast_id}}

Form ID: {{webinar.webcast_id}}

This is a Form ID Field: 
{{webinar.webcast_id}}

Testing your Source integration with webinar metadata tokens

Once your webinar metadata tokens have been added to your Source integration, we recommend sending a test lead from BrightTALK to confirm your setup.

1. Confirm your Webinar Source setup is complete, including webinar tokens within your Integration tab, click Launch.
2. Send a test lead from BrightTALK.
3. Review your test lead data within the Demand Acceleration Platform and your Marketing Automation or CRM system to confirm.

Frequently Asked Questions

Why is webinar metadata not appearing when I test my integration?
Webinar metadata will not populate when testing your outbound integration using the Demand Acceleration Platform sandbox test modal. Although webinar metadata fields will appear blank in this test post-out string, they will still populate correctly when real leads are processed.

We recommend sending test leads directly from BrightTALK. See Testing your Source Integration with webinar metadata tokens above for instructions.

What if I need to map to another data point based on a piece of metadata? (eg. Form ID to Asset Downloaded)
To map to another data point:

1. Create a list of all metadata values (eg. Form ID).
2. Create a mapper for the corresponding values you wish to be passed instead (eg. Asset Downloaded).
3. Navigate to your Webinar Source's outbound integration and apply your mapper to the field you wish to pass that new mapped value into your Marketing Automation or CRM system.

Recommended Reading

• Webinar Metadata Overview
• Adding Webinar Metadata to Lead Reports
• Post-outs and Integrations

For more help, get in touch with our Support Team or your Customer Success Manager.