This functionality is available for customers who have purchased both Integrate Events and Integrate ABM Advertising.
For exhibitors at tradeshows and events, significantly amplify the value of your booth activity with the Integrate Demand Cloud by automatically launching highly targeted digital advertising on prospects and key stakeholders at businesses you’ve met at your booth.
It’s very important to follow-up within hours, and this is often done using email. Using the unified experience of the Integrate Demand Cloud, you can also take this a step further and automatically target a whole organization of a new prospect or stand visitor by launching a digital advertising campaign.
Connecting Integrate Events and ABM Advertising
Before you can use this feature, you need to link your Integrate ABM Advertising and Integrate Events accounts.
First, generate an API key by opening your Integrate Events Dashboard and navigating to Settings > API.
If you don’t yet have this functionality on your account you will be prompted to click Request Access to API. This will instruct our Support team to enable this on your account - we typically respond within 24 hours.
If you already have API access, click the Generate API Key button to generate a Developer API key. This will be a long string of numbers and letters. Copy your API key and paste it somewhere safe to keep it handy!
Please Note: Each time you generate an API key, it will replace any previously generated keys.
Next, locate your Company Username by navigating to Settings > Account Details. Copy the value listed under the Company Username column and save this along with your API key!
Now open your Integrate ABM Advertising account and navigate to the Integrate Events connector.
If you are a media only Integrate ABM Advertising customer and thus all activity within you ABM Advertising account is managed by the Integrate team, please reach out to your Integrate Customer Success Manager for assistance!
Within the ‘Connect with Integrate Events’ modal, paste in your previously collected values for Company Username and API (Public) Key. Click Connect Integrate Events to save and create the connection between your Integrate platforms.
Going forward, each event run with Integrate Events will automatically create a target account list within your Integrate ABM Advertising platform. As each event attendee is scanned, their company domain information will be fed into the corresponding target account list that can then be used to run an ABM advertising campaign.
This attendee data sync between platforms takes place nightly, for up to 3 days after the event end date.
Using an Integrate Event list to run an Integrate ABM Advertising campaign
Complete the above steps to connect your accounts and setup your event as normal within the Integrate Event Dashboard. The sync occurs nightly, grabbing each active event and turning it into a target account list within the Integrate ABM Advertising platform.
Open your Integrate ABM Advertising account, create a new or open and existing campaign. When prompted to choose a list, select the account list bearing the same name as your Event name. The integration continues to sync with event attendee data until its end date has passed plus three days.
FAQs
How do I check if I have access to both of these services?
Please contact support at support@integrate.com to ensure you have access to Integrate Event Lead Management and Integrate ABM Advertising.
What if I am a media only Integrate ABM Advertising customer and may not have access or work within my ABM Advertising account?
If you are a media only Integrate ABM Advertising customer and thus all activity within you ABM Advertising account is managed by the Integrate team, please reach out to your Integrate Customer Success Manager for assistance.
When does the attendee sync occur?
This attendee data sync between platforms takes place nightly, for up to 3 days after the event end date.