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ON24 Webinar Registration from Integrate’s Demand Acceleration Platform

tseitz
  • Updated

Overview

In this guide we will walk through the steps required to push leads from Integrate’s Demand Acceleration Platform to ON24 to register them in a specific webinar using ON24’s API.

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This article includes these sections:

Before You Begin

Log in to both ON24 and Integrate’s Demand Acceleration Platform.

 

Gather Required Information from ON24

Retrieve the Event ID and the Key for the ON24 webinar you want to push registrants into. These are unique per webinar and can be pulled from the audience URL, which is in this format: https://event.on24.com/wcc/r/EVENTID/KEY

Example: https://event.on24.com/wcc/r/1957281/FF0419617DEEF3F2BAF7A07717F56C86

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You will also need the registration fields from your ON24 webcast. Navigate to the the Registration page of your webcast in ON24 and hover over each field to view it's API field name. 

Gather the API field names for any fields you want to send values into from the Demand Acceleration Platform. At a minimum, this should be the fields that are marked as required within your ON24 webcast registration. 

Example: 'First Name' field’s API name is 'firstname'

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Create a New Integration within the Demand Acceleration Platform

With the required information gathered from ON24 in the step above, you can now establish your Integrate Demand Acceleration Platform integration to ON24.

 

Within the Integrate Demand Acceleration Platform, click the Settings (gear) icon in the top right.

Navigate to the Integration Hub page.

Within the Integration Library section, locate the Outbound Form tile and click the + symbol to open the configuration modal.

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Within the Outbound Form - Configuration modal, complete the following:

  • Name – Enter a name for your integration to help you identify it later, this can be anything you like
  • URL – Paste in this URL https://event.on24.com/utilApp/r 
  • Headers – Leave these blank
  • URL Encode Request – CHECK this box
  • Schema – Add the ON24 webcast API field names that you gathered in the previous section of this guide. You can bulk copy and paste these from Excel, with each field on a new line, into this section.
    • You must also include these standard required fields to your Schema as well:
      • eventid
      • key

Once completed, click the Integrate button to save and create your new integration.

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Use Your ON24 Webcast Integration in a Source

Now that you’ve created your new integration to ON24 you can add it to a Source in the Demand Acceleration Platform.


Within your Demand Acceleration Platform Source, navigate to the Integrations tab, and select the Add Integration button.

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Within the Add Integration pop-up modal, select your ON24 integration from the available list.

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To open your integration, hover over the ON24 (Outbound Form) tile and click the gear icon that appears.

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Navigate to the Field Mapping section and click the dropdown arrow to expand and view. To map your fields, work your way down the page making the corresponding Field and Output selections until each field is represented. 

  • The Field column represents the Integrate Source fields that have data coming in from the Integrate channel in use (e.g. Content Synd comes from media partners, Social comes from your social form). The name displayed corresponds to the ‘Field Name’ section on the Fields tab. 

    If you do not wish to send a collected field to ON24 or need to delete a field line, you may use the trashcan icon in line on the far right.

  • The Output column represents the ON24 field you wish to send that field data into. These are the ON24 API field names added to the Schema section in the step above.

Required ON24 Webcast specific fields: Every ON24 Source integration must include these two required fields in order for the leads to be properly routed into your specified ON24 webcast.

  • eventid
  • key

Select Custom Field from the Field column and insert the Event ID and Key that corresponds to your ON24 webcast under the Custom column.

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Be detailed and thorough in your set up and always test before allowing live lead flow.

You can send a test lead within your Source Integration by clicking on the Test Integration button at the top of the integrations settings section. If the test is successful, you should receive a response from ON24 that looks similar the screenshot below.

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Having Trouble?

If you still need help, please submit a support ticket or reach out to your Integrate Customer Success Manager.

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