Relevant to: Event Lead Management
Your team can use the Integrate Events mobile app to scan badges at events and retrieve attendees contact data. To read about the badge scanning at events, see Scanning Event Badges in the Mobile App.
Before you get to your event though, we need to connect Integrate Events with the event's third-party lead retrieval system.
| Please inform your Customer Success Manager 4 weeks prior to an event if you are expecting to use badge scanning with the mobile app. |
In this article
Badge scanning is a fast way to collect data
Scanning an event badge is a great way to speed up the data collection process. Often event organisers will supply a machine-readable code on an event badge, containing attendees contact information that they shared when registering for the event. Typically the event organiser will configure which values from attendee registration will be included in the badges, and for a fee, may let you link it with Integrate so that you can capture badge data in the mobile app.
Where you can use badge scanning
Badge scanning can usually be included at your event, providing there is an accessible API or developer kit. It needs to be connected with your Integrate Event form, which replaces the need to rent traditional badge scan devices from event organisers.
The provision of badge scanning can be different according to location; badge scanning is still an emerging market in Europe, while it’s often more readily available at large-scale events in the United States.
Getting your event setup for badge scanning
| We need to work with you and the lead retrieval provider to understand the event's badge system, determine if an integration is possible and to undertake the technical setup. Some lead retrieval providers do not provide scanning-compatible codes. |
If possible, we ask that you inform your Customer Success Manager with at least 4 weeks notice if you have an upcoming badged event, so that we can gather the right third-party information and provide the best service possible.
Once we have access to your event's API or developer kit, 2 weeks are needed to configure the technical setup. In some cases, we may be able to assist much faster as some formats are more common than others.
To see which lead retrieval providers we have already integrated with, see Supported Lead Retrieval Providers.
How badge scan leads look in dashboard
In the Dashboard, you can identify if a lead has been created with a badge scan by looking for two things in the lead:
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The Collection Method field will state Badge Scan.
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The Scan Badge field will include a large alphanumeric code, which contains the information that has been shared with the badge provider.
Frequently Asked Questions
How much does badge scanning cost?
To integrate badge scanning with your Integrate event, we need to access the badge API or developer kit. There will be an associated cost for this and it varies according to the registration provider.
What do I need for badge scanning?
You'll need to have downloaded the latest version of the Integrate mobile app on a supported Apple or Android device. See which devices we support in the article, Supported Devices.
What type of badges can I scan? What is NFC badge scanning?
Event badges are available in a number of formats; these can include badges printed with barcodes and QR codes, plus those that contain NFC technology. Mobile devices that are NFC compatible can quickly capture badge data with a contactless tap - you can read more about this in Scan NFC event badges with your Integrate app.
Recommended Reading
- Supported Lead Retrieval Providers
- Scanning Event Badges in the Mobile App
- Scan NFC event badges with your Integrate Events app
- Supported Devices