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Payout Detail Reports

Bishnu Gautam
  • Updated

Relevant to: Demand Acceleration Platform | Content Syndication | Event Lead Management | Webinar Integrations | Social Integrations

A Payout Detail Report provides a log of the payout and status/disposition history of selected leads. It is typically used to:

  • Check the value attributed to leads over time (if tracking actual CPL values).
  • Investigate GDPR or other data compliance.
  • Review count of net new records (indicates Demand Acceleration Platform usage).
Access to some report types may be restricted within a user's permissions.
You can read more about permissions in User Management Settings. If you are unsure about your permissions, speak with our Support team or your Customer Success Manager.

 

 

Reading a Payout Detail Report

When you generate a Payout Detail Report in the Demand Acceleration Platform, you will receive an email prompt to download the report. Click the link to download the report in .csv spreadsheet format. 

The dataset consists of:

  • Demand Acceleration Platform data added when the associated Campaign/Source was created (see: the setup tabs in Build Basics).
  • Associated Media Partner account information (if applicable).
  • Automatically generated metadata by the Demand Acceleration Platform.
You will see one log (line item in the spreadsheet) for each payout and status/disposition update.
This may result in multiple logs per lead, if more that one update was made.

The type of data exported usually contains: Created timestamp, first accepted timestamp (if applicable), billing status, whether it is a net new record.

Example: Payout Detail Report

insights-reporttypes-payoutdetailreport-01.png

 

You can then use your spreadsheet software (eg. Excel, Numbers) to modify the columns to display the data in a way that best suits your reporting needs.

insights-reporttypes-payoutdetailreport-02.png
Reporting start and end dates are in UTC and based on the leads' Updated Timestamp.
When generating a report, be sure to select a timeframe that includes the data you are looking to collect or review.

 

Report columns

This table lists all the columns that are included when exporting a Payout Detail Report.

Column Description Data Source
Lead ID The unique ID automatically generated for each lead uploaded to a Source. Automatically generated.
Updated

The date and time of when a lead was last edited and updated.

  • All times are in UTC.
  • If no edits or updates were made to a lead, the value will be the same as Created Timestamp.
 Automatically generated.
Campaign Name The name given to the associated Campaign(s). User generated in the General Settings Tab.
Source ID The automatically generated ID for the associated Source(s). Automatically generated.
Marketer Name The name of your account generated when your Demand Acceleration Platform account was created. Automatically generated, unique to you.
Marketer ID The unique account ID automatically generated when your Demand Acceleration Platform account was created. Automatically generated, unique to you.
Media Partner Name The name of the associated Media Partner. This will have been defined by the Media Partner when their account was first set-up. Automatically generated, unique to your Media Partner.
Media Partner ID The automatically generated ID for the associated Media Partner. Automatically generated, unique to your Media Partner.
Status

The status of each lead within the Demand Acceleration Platform, either Accepted or Rejected.

See Status, Disposition, and Custom Reason for more information.

 Automatically generated.
Disposition

A standardized value that helps to explain the reason behind a lead’s Status.

See Status, Disposition, and Custom Reason for more information.

 Automatically generated.
Custom Reason

Additional information about why the lead is placed in a certain Disposition Code.

See Status, Disposition, and Custom Reason for more information.

 Automatically generated.
Purchase Order ID

The PO Number (if one has been added). 

  • Primarily used by the Integrate Lead Gen Marketplace.
  • If no PO Number has been added, the related cell(s) will be empty.
 User generated in the Terms Tab.
Sales Order ID

The Sales Order IDs (if one has been added). 

  • Primarily used by the Integrate Lead Gen Marketplace.
  • If no Sales Order ID has been added, the related cell(s) will be empty.
 User generated in the Terms Tab.
Payout The value added as a Payout Amount (CPL). User generated in the Terms Tab.
Net New Data Record

Indicates whether this log (line item in the spreadsheet) was the first attempt to upload the lead into the Source.

  • TRUE - indicates this log was the lead record's initial upload.
  • FALSE - indicates this log was an update to the existing lead record.
 Automatically generated.
Created

The date and time of when a lead was first created (as a net new record) within the Source.

  • All times are in UTC.
 Automatically generated.
Billing Status

Indicates whether this log (line item in the spreadsheet) resulted in billable lead status change. 

  • 1 - indicates this log resulted in a net new billable lead (Accepted).
  • 0 - indicates this log did not result in a billable status change.
  • -1 - indicates this log updated an existing lead from billable to not billable (Rejected).
 Automatically generated.
First Accepted

The date and time of when a lead was initially accepted by the Source.

  • All times are in UTC.
  • If a lead has been rejected, the cell will remain empty.
 Automatically generated.
Over Delivered

The number of leads that have been uploaded outside of the permitted allowance (ie. over delivered).

  • Primarily used for Content Syndication. This is only available on CPL Campaign/Sources.
 Automatically generated.
Tag

The tag added to an associated Source(s) (if one has been added).

  • If no tag has been added, the related cell(s) will be empty.
 User generated in the Terms Tab.
Alias The name given to the associated Source(s). User generated in the Adding New Sources.
Marketer Long ID The expanded unique account ID automatically generated when your Demand Acceleration Platform account was created. Automatically generated, unique to you.
Demand Partner Long ID The automatically generated expanded ID for the associated Media Partner. Automatically generated, unique to your Media Partner.
Currency Code States the currency that has been set. User generated in the Terms Tab.

 

 

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