Relevant to: Demand Acceleration Platform | Content Syndication | Event Lead Management | Webinar Integrations | Social Integrations
A Payout Detail Report provides a log of the payout and status/disposition history of selected leads. It is typically used to:
- Check the value attributed to leads over time (if tracking actual CPL values).
- Investigate GDPR or other data compliance.
- Review count of net new records (indicates Demand Acceleration Platform usage).
Access to some report types may be restricted within a user's permissions. You can read more about permissions in User Management Settings. If you are unsure about your permissions, speak with our Support team or your Customer Success Manager. |
In this article
Reading a Payout Detail Report
When you generate a Payout Detail Report in the Demand Acceleration Platform, you will receive an email prompt to download the report. Click the link to download the report in .csv spreadsheet format.
The dataset consists of:
- Demand Acceleration Platform data added when the associated Campaign/Source was created (see: the setup tabs in Build Basics).
- Associated Media Partner account information (if applicable).
- Automatically generated metadata by the Demand Acceleration Platform.
You will see one log (line item in the spreadsheet) for each payout and status/disposition update. This may result in multiple logs per lead, if more that one update was made. |
The type of data exported usually contains: Created timestamp, first accepted timestamp (if applicable), billing status, whether it is a net new record.
Example: Payout Detail Report
You can then use your spreadsheet software (eg. Excel, Numbers) to modify the columns to display the data in a way that best suits your reporting needs. |
Reporting start and end dates are in UTC and based on the leads' Updated Timestamp. When generating a report, be sure to select a timeframe that includes the data you are looking to collect or review. |
Report columns
This table lists all the columns that are included when exporting a Payout Detail Report.
Column | Description | Data Source |
Lead ID | The unique ID automatically generated for each lead uploaded to a Source. | Automatically generated. |
Updated |
The date and time of when a lead was last edited and updated.
|
Automatically generated. |
Campaign Name | The name given to the associated Campaign(s). | User generated in the General Settings Tab. |
Source ID | The automatically generated ID for the associated Source(s). | Automatically generated. |
Marketer Name | The name of your account generated when your Demand Acceleration Platform account was created. | Automatically generated, unique to you. |
Marketer ID | The unique account ID automatically generated when your Demand Acceleration Platform account was created. | Automatically generated, unique to you. |
Media Partner Name | The name of the associated Media Partner. This will have been defined by the Media Partner when their account was first set-up. | Automatically generated, unique to your Media Partner. |
Media Partner ID | The automatically generated ID for the associated Media Partner. | Automatically generated, unique to your Media Partner. |
Status |
The status of each lead within the Demand Acceleration Platform, either Accepted or Rejected. See Status, Disposition, and Custom Reason for more information. |
Automatically generated. |
Disposition |
A standardized value that helps to explain the reason behind a lead’s Status. See Status, Disposition, and Custom Reason for more information. |
Automatically generated. |
Custom Reason |
Additional information about why the lead is placed in a certain Disposition Code. See Status, Disposition, and Custom Reason for more information. |
Automatically generated. |
Purchase Order ID |
The PO Number (if one has been added).
|
User generated in the Terms Tab. |
Sales Order ID |
The Sales Order IDs (if one has been added).
|
User generated in the Terms Tab. |
Payout | The value added as a Payout Amount (CPL). | User generated in the Terms Tab. |
Net New Data Record |
Indicates whether this log (line item in the spreadsheet) was the first attempt to upload the lead into the Source.
|
Automatically generated. |
Created |
The date and time of when a lead was first created (as a net new record) within the Source.
|
Automatically generated. |
Billing Status |
Indicates whether this log (line item in the spreadsheet) resulted in billable lead status change.
|
Automatically generated. |
First Accepted |
The date and time of when a lead was initially accepted by the Source.
|
Automatically generated. |
Over Delivered |
The number of leads that have been uploaded outside of the permitted allowance (ie. over delivered).
|
Automatically generated. |
Tag |
The tag added to an associated Source(s) (if one has been added).
|
User generated in the Terms Tab. |
Alias | The name given to the associated Source(s). | User generated in the Adding New Sources. |
Marketer Long ID | The expanded unique account ID automatically generated when your Demand Acceleration Platform account was created. | Automatically generated, unique to you. |
Demand Partner Long ID | The automatically generated expanded ID for the associated Media Partner. | Automatically generated, unique to your Media Partner. |
Currency Code | States the currency that has been set. | User generated in the Terms Tab. |
Recommended Reading