Customizing Lead Reports - Available Tokens

Relevant to: Demand Acceleration Platform | Content Syndication | Event Lead Management | Webinar Integrations | Social Integrations

Discover how to use tokens in the Demand Acceleration Platform to customize your Lead Reports.

A token is a placeholder for a lead or system value. Tokens enable dynamic values to be exported as lead data (rather than a single static value). They are particularly useful to customize the output of Source fields (eg. concatenating multiple fields) and to add system metadata.

Tokens are represented in the Data Acceleration Platform with brackets around the value’s field name. For example, the token for a First Name field is {{lead.FName}}. When the Lead Report is generated, the token is replaced by the actual value that was submitted (eg. John).

Tokens available in the Demand Acceleration Platform

There are many different types of tokens available that can be used when creating lead reports in the Demand Acceleration Platform. To view available tokens in the Demand Acceleration Platform, go to Insights and select a lead report. Click on Fields to open the field mapping interface - you will see the list of Available Tokens on the right.

Tokens are categorized to make them easier to find - you can filter by category using the drop-down menu.

Tokens are categorized according to:

Available tokens

This table is a directory of the tokens that are available to use in the Demand Acceleration Platform.

{{campaign.Id}}

{{campaign.Name}}

{{campaign.Type}}

{{campaign.ShortId}}

{{campaign.CurrencyCode}}

{{source.Id}}

{{source.Name}}

{{source.Type}}

{{source.ShortId}}

{{source.Alias}}

{{source.Tag}}

{{source.CurrencyCode}}

{{lead.Id}}

{{lead.Created}}

{{lead.Updated}}

{{lead.FirstAccepted}}

{{advertiser.Id}}

{{advertiser.Name}}

{{advertiser.ShortId}}

{{advertiser.ShortName}}

{{publisher.Id}}

{{publisher.ShortId}}

{{publisher.ShortName}}

{{lead.yourFieldName}}

{{append.marketo.id}}

List Mapper tokens

List Mapper tokens are different to other tokens due to how they work; they take a value and search a list in order to map it to another value.

In the Available Tokens section, the List is displayed in bold with the associated Mapper underneath.

List mapper tokens are formatted as:

{{lead.yourFieldName|map:"yourMapperIdString"}}

{{lead.Country|map:"1a2345b6-7890-1234-45c6-78901de23f45"}}

Using Tokens

Tokens can be used whenever a Custom Field is added to a Lead Report.

Once you find the token you want to add, click the Copy Markup button to copy the token.

With your token copied, add a Custom Field to your mapping and select the appropriate output field. Then paste the token into the Custom column.

In the screenshot below, the Publisher ID value will be exported in the Lead Report column titled Publisher ID.

Using multiple tokens

You can use more than one token in the Custom column.

For example, if you wanted to concatenate First Name and Last Name fields into a single Full Name field. Copy and paste both tokens into the Custom column.

In this instance, be sure to include a space between them as the system will output exactly what is added here.

Recommended Reading

• Creating Reports
• Generating & Scheduling Reports
• Lead Reports
• Customizing Lead Reports - Fields
• Customizing Lead Reports - Liquid Markup
• Report Types in the Demand Acceleration Platform

For more help, get in touch with our Support Team or your Customer Success Manager.