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Working with your Media Partner

Sarah Penhall,sarah Penhall
  • Updated

Relevant to: Demand Acceleration Platform | Content Syndication

Running content syndication campaigns through the Demand Acceleration Platform will almost always involve working with a Media Partner. This article explains what interactions you can expect to have with a Media Partner.

For general information about content syndication, see Content Syndication via the Demand Acceleration Platform and Content Syndication Basics.

 

 

Interacting with Media Partners

Ways to communicate with your Media Partner

  • You can choose to liaise with a Media Partner via the Demand Acceleration Platform's messaging functionality or communicate directly with them through external channels.

  • Using the Demand Acceleration Platform's messaging functionality helps with general organization because it keeps a record of communication in one place - inside the platform where both you and the Media Partner are active.
If you choose to liaise with Media Partners using the Demand Acceleration Platform messaging functionality, it is advised to check with Media Partners that they have enabled the appropriate notifications so that they are informed whenever you send a message.
For more information, see Notification Settings.

 

When you need to communicate with your Media Partner

  • When running content syndication through the Demand Acceleration Platform, there are several times when you need to liaise directly with your Media Partner. These include:

Action that prompts communication with an a Media Partner

 Description

When you make a Source live

Inform the Media Partner that a new Source has been sent to them in the Demand Acceleration Platform. They will need to review it and accept the Source before it goes live.

  • It is advised to contact the Media Partner directly to inform them of this.

To instruct the Media Partner to reupload leads

If leads have been rejected by the Demand Acceleration Platform due to an error in upload, you can instruct the Media Partner to reupload them once they have corrected the issue. 

  • It is advised to contact the Media Partner directly to inform them of this.
  • If you regularly see this happening, it is recommended to initiate a discussion with the Media Partner to address.
  • See Managing Leads in a Media Partner Source.

If you make changes to a Source after they have accepted it

It is not recommended to change a Source or associated elements (eg. mappers and lists) after a Source has been accepted by a Media Partner. However if you do need to make changes, the Media Partner should be informed because it might affect data that has already been collected.

  • It is advised to contact the Media Partner directly to inform them of this.
  • Consider pausing the Source if you need to make a change and before setting it live again, await confirmation from the Media Partner that they have updated anything affected their end.
  • Bear in mind that the Media Partner might need to adjust targeting and will need more time to upload any leads already generated due to changes made to a Source.
Reviewing and approving content proofs

If you choose to use the Demand Acceleration Platform Proofs functionality to review and approve content from the Media Platform, you can do so in the Proofs Tab.

  • You can liaise with the Media Partner through the Demand Acceleration Platform or directly.
  • See Proofs Tab.
Uploading and managing content assets

If you choose to upload content assets to the Demand Acceleration Platform, you can do so in the Asset Library.

  • You can liaise with the Media Partner through the Demand Acceleration Platform or directly.
  • See Asset Library.

If you message Media Partners in the Demand Acceleration Platform, they will be alerted to new messages provided they have enabled the required Notification Settings. It is good practice to inform the Media Partner when you send a message or update as they are likely to be managing multiple clients and campaigns.

 

Considerations when using the Demand Acceleration Platform with Media Partners

Everything that you set up in the Demand Acceleration Platform must reflect the terms of your agreement with a Media Partner

  • Media Partners have to agree the terms of working with you before Sources can start collecting content syndication leads.
  • The settings that are defined in the Demand Acceleration Platform must reflect the terms as stated in your contract with the Media Partner, otherwise they can decline the Source.
  • The Demand Acceleration Platform governs these terms by checking that lead data meets the defined criteria for each Source.
  • For more information, see Building a CPL Campaign for Content Syndication or Building a Media Partner Source.

 

Factor time into your campaign plan for new Media Partners to be connected to your account

  • If you plan to work with a new Media Partner that is not yet connected to your account, you will need to allow time for the two to be connected.
  • This can take 3 business weeks (for Media Partners who are completely new to Integrate) or 1 business day (for Media Partners already known to Integrate).
  • You will need to inform your Customer Success Manager that you plan to work with a new Media Partner, in order to start the connection process.
  • For more information about linking new Media Partners to your Demand Acceleration Platform account, see Partners.

 

 

Recommended Reading

 

For additional assistance, please reach out to your Customer Success Manager.

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