Relevant to: Demand Acceleration Platform | Content Syndication
This article explains the basic principles of using the Demand Acceleration Platform for content syndication.
In this article:
- Who sets up and runs Content Syndication in the Demand Acceleration Platform?
- What is the purpose of using the Demand Acceleration Platform for Content Syndication?
- What is a Media Plan?
- What is a Campaign? What is a Source?
- Where can I learn more about Content Syndication terminologies?
- Should I be concerned if leads are rejected by the Demand Acceleration Platform?
- Recommended Reading
Who sets up and runs Content Syndication in the Demand Acceleration Platform?
- You - customers using the Demand Acceleration Platform for content syndication.
- For self-serve customers, you will be using the Demand Acceleration Platform to set up Campaigns/Sources and to monitor incoming lead data. Your Onboarding Manager will advise on building your first Campaign/Source during the Onboarding process.
- If you are a Managed Services customer, your Campaign Manager will be using the Demand Acceleration Platform to build and manage Campaign/Sources on your behalf.
- Media Partner - sometimes referred to as the publisher, they are responsible for promoting content assets and uploading valid leads to the Demand Acceleration Platform.
- Your Marketing Ops team - if you are setting up an outbound integration to your Marketing Automation or CRM system, your Marketing Ops team may need to help with the initial connection and monitoring of incoming lead data.
What is the purpose of using the Demand Acceleration Platform for Content Syndication?
- The Demand Acceleration Platform validates incoming lead data that is uploaded by a Media Partner to ensure it meets your requirements.
- These are defined in the contract (sometimes referred to as a Sales or Insertion Order) that you have with each Media Partner outlining your target criteria.
- The Demand Acceleration Platform governs this target criteria through the settings that are applied to a Source and associated elements (eg. fields, lists, terms).
- The Demand Acceleration Platform facilitates compliant data flow.
- Sources are required to use the consent Proof Of Concept you provide to Integrate. Sources are further required to confirm that consent has been obtained before any lead data is processed by Integrate.
- In the Demand Acceleration Platform, you can choose to set a requirement where a Media Partner must confirm they have read and agree to the terms of your Source Agreement.
- If you are posting out leads to your Marketing Automation or CRM system via an outbound integration, the Demand Acceleration Platform enables the automatic flow of data and ensures that only accurate, valid data is sent to your systems.
What is a Media Plan?
- All customers need to generate a Media Plan to begin content syndication activities in the Demand Acceleration Platform.
- If you are a self-serve customer, you will be given a template to complete by your Onboarding Manager during the onboarding process. The Media Plan helps your Onboarding Manager to understand your goals and plan the approach to setting up your first Campaign.
- If you are a Managed Services customer, your Campaign Manager will request your Media Plan so that they can build the Campaign and Source(s) for you. If needed, your Campaign Manager can provide a Media Plan template.
- A Media Plan outlines the detail of your content syndication campaign(s) and sets out the rules that inform the targeting criteria for your Media Partner(s).
- A Media Plan helps with keeping organized and enables the team to consider the campaign(s) in the context of the Demand Acceleration Platform.
What is a Campaign? What is a Source?
To run content syndication in the Demand Acceleration Platform, you need to build a Campaign and a Source.
- A Campaign acts as a group that houses one or more Sources, which are where incoming leads from content syndication are collected. The properties of the Campaign are copied to new Sources when they are created; Campaigns essentially act a template for creating Sources quickly.
- A Source collects and processes content syndication leads that are uploaded by a Media Partner to the Demand Acceleration Platform. The Source will then post out data to your Marketing Automation or CRM system (if you set up an integration).
- Sources cannot be reassigned to different Campaigns once built.
Where can I learn more about Content Syndication terminologies?
- When building your Campaign/Source, you will encounter terminologies that are specific to the Demand Acceleration Platform.
- To understand these terminologies and what you see at each stage of the Campaign/Source build, reference the Help Center article that is relevant to the the tab you are working on.
|>||Move methodically through the Campaign/Source tabs|
|>||General Settings Tab||>||Fields Tab||>||Assets Tab||>||Terms Tab||>||Integrations Tab|
Should I be concerned if leads are rejected by the Demand Acceleration Platform?
- No. You are able to review leads that have been rejected by the Demand Acceleration Platform, where you can determine if and what action is needed.
- If a lead is rejected by the Demand Acceleration Platform, it indicates that lead data did not meet one or more of the criteria set on the Source. Rejected leads aren't negative, instead it is the platform acting as it should to block leads that appear flawed.
- Rejected leads do not post out to your Marketing Automation or CRM system, but they are still visible in the Source lead data and can therefore be fixed and reposted if needed. To resolve any leads that you think should be valid, discuss with your Media Partner.