Relevant to: Demand Acceleration Platform | ABM Advertising
The Web Analytics Insights Dashboard delivers rich, real-time insight into the performance of your ABM Advertising activities. Here you can access* a global view of engagement data to make informed, data-driven decisions and effectively allocate budget. Use the in-app widgets, filters and selection tools to focus your view, identify trends and monitor the performance of your campaigns.
| * To request access to the Web Analytics dashboard, please speak with your Customer Success Manager. |
In this article
Viewing the Web Analytics Insights Dashboard
1. In the Demand Acceleration Platform, navigate to Insights.
2. Click on Dashboard to see an interactive view of your available channels data.
3. If you have access to other channels in the Demand Acceleration Platform and Web Analytics data is not automatically visible, you can switch the view by clicking on the dropdown option at the top right of the screen.
Data widgets
The dashboard consists of interactive widgets, which you can use to customize the display of your data. They consist of:
| Widget | Description |
| Sessions | Displays the number of times your web pages have been visited during the selected time frame. |
| Avg. Duration | Displays the average time that visitors have spent visiting your web pages during the selected time frame. |
| Pages Visited | Displays the number of web pages that have been visited during the selected time frame. |
| Total Users |
Displays the number of visitors who have visited your web pages during the selected time frame. |
| New Users | Displays the number of unique/new visitors who have visited your web pages during the selected time frame, compared to the previous. |
| Total Visits | A graph displaying the number of visits to your web pages during the selected time frame. |
| Accounts |
A spreadsheet view of the Accounts that have visited your web pages over a set time period, including the number of visits and average duration in relation to each Account. By default, the display order of Accounts is determined by the highest total number of visits. |
| Domain URLs |
A spreadsheet view of web page URLs that Accounts have visited over a set time period, including the number of visits and average duration in relation to each URL. By default, the display order of URLs is determined by the highest total number of visits. |
Filtering your data
You have a few options to efficiently filter your data and focus your view.
Filter by side panel
You can hide and display the side panel by clicking on the arrow tab.
The filters available are:
| Filters | Options | Description |
| Date |
|
Sets the time period of the dataset to be analyzed.
|
| Org Name |
Filter by one or multiple.
|
Filters the dataset by your connected ABM Advertising accounts (if applicable).
|
| URL |
Filter by one or multiple.
|
Filters the dataset by web page URL.
|
| Account Domain |
Filter by one or multiple.
|
Filters the dataset by your target Account domains.
|
| Account Name |
Filter by one or multiple.
|
Filters the dataset by your target Accounts.
|
| ISP Included |
Filter by one or multiple.
|
Filters the dataset by web pages that do or do not contain data from an Internet Service Provider.
|
In the filter options side panel, click the pencil icon to select, exclude and search for filterable items. Click OK to confirm your settings.
Save your current filter selections as your default by clicking the options menu and selecting Set as My Default Filters.
To reset to the default filter settings, click the refresh button at the top right of the panel.
To switch off an active filter that has been set up, click the toggle button. The filter will go grey when it has been disabled.
Filter by left-click
Left-click on any graph bar or segment to filter the entire dashboard based on the data point clicked, the widgets will update in response.
To clear a left-click selection, click the Clear Selection icon at the top right of the widget.
Filter by right-click
Right-click on any data point to reveal a drill-down menu of more detailed performance metrics; the widgets will update in response.
To clear a right-click selection, click Clear Selection at the top left of the widget.
| Combine left and right-click selections to reveal customized information in real time. |
Refreshing your data
Refresh the data displayed in widgets and sections by clicking the information (i) icon, then click the refresh button.
Downloading data
Download a screenshot of your widgets or a CSV file of the data by clicking the options icon.
