As the number of safe and successful in-person events taking place around the world continues to rise, we wanted to share some of the exciting product developments we’ve been working on to ensure you’re in the best possible shape to maximize every conversation and opportunity that takes place at your events.
Alongside that, we now have a number of training and onboarding options available for existing customers who require a product refresher ahead of returning to in-person events.
Read on to find out more.
The Integrate Mobile App
- Real-time badge scanning
With more integrations with event registration systems than anyone else in the market, covering thousands of shows around the world, we’re excited to offer an enhanced show-floor customer experience. When connected to and integrated with event registration systems, Integrate provides real-time badge scanning within the mobile app.
- Rapid / group scan and capture
With the release of real-time badge scanning comes improvements to the way you can quickly scan and capture a group of event leads at once. Quickly scan and save leads in 2 clicks, before returning to complete and submit them later when you’re ready.
- Contactless lead capture
One of the many benefits of having your own universal event lead management solution is that the Integrate mobile app can be installed on your team’s own devices – no more sharing of rented scanners – and the entire lead capture process can be completed at a safe, contactless distance.
- Personalizing emails using Event Form Photo Fields
At times you may want to embed images from Photo fields directly into your follow-up emails. This could be used for taking a selfie on the stand or taking photos of technical diagrams and sketches. The photos will show as a small version of the image inside the follow-up email.
- Webform enhancements for virtual events
Exhibiting at virtual events with a “virtual booth?” You don’t have to rely on the virtual event platform’s often ineffectual lead capture offerings and go back to downloading spreadsheets after the event. Use our fully customizable webforms and embed them within your virtual booth to take control of the lead capture process, leverage your existing follow up, workflows and integrations. Click here to find out more.
- Hybrid event uploads
As in-person events return and organizers offer hybrid experiences, one challenge facing exhibitors will be the fact that you’ll now have two routes to capturing event leads. Alongside using the Integrate mobile app at the in-person event and webforms at virtual events, you can now also upload any additional leads that you receive via the virtual booth to ensure all event leads go through the same process for follow up, workflows and reporting purposes.
NEW – Small field events
- Lightweight pre-registration and check-in
As in-person events return, you may be planning to host smaller, local field events such as breakfast or dinner meetings. Using a combination of our pre-registration webforms and the Integrate mobile app, you can now seamlessly register and check-in attendees at your small 1st party events with our fast, lightweight solution.
Dashboard, User Management, Reporting & Security
- NEW – Single Sign On
For managing teams at scale, we can now enable SSO at both the dashboard and app user level, giving you the ability to use your existing company identity provider (e.g., Okta), manage users centrally and reduce the need for users to remember another set of login credentials. Learn more here.
- NEW – Account Switching
For our enterprise customers managing multiple instances of the Integrate solution, we’ve made significant improvements to streamline the way you navigate across different accounts within the mobile app.
- NEW – Event Insights
Beyond our in-depth, per-event reporting, we now have introduced the ability to report across multiple events with our new Event Insights release.
NEW TRAINING & ONBOARDING PACKAGES
For those returning to events you may have a number of changes within your own teams. Perhaps you have new team members, new regions wanting to make use of in person events, or you need a refresher on how to get the most out of the Events platform. Whatever your situation we have new packages to help set you up for success.
Contact your Customer Success Manager to discuss them further.
And saving the best until last, I’m excited to introduce:
NEW – PRECISION EVENTS & THE DEMAND ACCELERATION PLATFORM
Alongside all of the fantastic functionality that is available to you via the existing Integrate Event Lead Management product, you are now able to upgrade your experience and benefit from additional functionality available via the Integrate Demand Acceleration Platform:
- NEW – Governance Engine
Ensure only validated, standardized, compliant leads ever reach your MA/CRM/CDP with our powerful Governance Engine that puts you in complete control of every lead as they flow downstream.
- NEW – Integration Exchange
Leverage smarter, enhanced outbound integrations to Marketing Automation and CRM systems.
NEW – ORCHESTRATE WITH PRECISION ACROSS CHANNELS
In today’s buyer-driven world, events are just one touchpoint in the buyer’s journey.
With Integrate, you can now take buyer experiences to the next level by orchestrating events alongside the other channels your buyers rely on to make decisions – namely before and after an event takes place.
- Leverage our content syndication and/or digital advertising to target and build your event audiences and drive registrations.
- Trigger digital advertising to surround members of the buying group at accounts where you’ve collected event leads from, immediately following the event.
For further information on any of the new features and functionality showcased here, or to discuss upgrading to our new Precision Events solution, please get in touch with your Customer Success Manager.