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Building a Webinar Campaign -- On24

Craig Reid
  • Updated

Relevant to: Demand Acceleration Platform | Webinar Connectors

The purpose of building a Webinar Campaign in the Demand Acceleration Platform is to create a group that will house your Sources, which is where incoming leads from On24 will be collected.

This will be completed by your Webinar Power User(s) in the Demand Acceleration Platform > Campaigns.

For an overview of the entire process, including who your webinar team members are, see Webinars via the Demand Acceleration Platform.

You need to have connected your On24 account to the Demand Acceleration Platform - before building your On24 Campaign.
Connecting Your On24 Channel

 

 

Creating a Webinar Campaign in the Demand Acceleration Platform

Build your Campaigns to group and create similar Sources quickly.
 Campaigns house Sources and act as a template when creating new Sources. Campaign properties are copied to new Sources, which means you should only need to make small changes to finalize.

Consider how your Webinar activity is currently grouped overall in terms of your teams' wider strategy (eg. by region, target, quarter).
In the Demand Acceleration Platform, Webinar Campaigns are used to group Sources so you might want this setup to mirror your team's existing strategy. Sources cannot be reassigned to different Campaigns once built.

1. In the Demand Acceleration Platform, navigate to Campaigns > My Campaigns. Click the Create Campaign button.

dap-social-campaignbuild-01.png

 

2.  Select the Webinar Campaign type in the pop-up and click Continue.

For more information on Campaign types, see Creating & Cloning Campaigns.

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If you see a banner over the Webinar box and are unable to create a Webinar Campaign, speak with your Customer Success Manager to configure your permissions.


3. This will take you to the new Campaign General Settings tab. Fill in the required details.

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4. If you’d like to include a Tag to the Sources within this Campaign, you may do so under the Default Terms tab.

Click Create Campaign once all information has been entered.

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This table outlines the recommended settings for Webinar connectors.

Field Required? Recommendation
Campaign Name Required Use a specific naming convention to help distinguish between multiple Campaigns (eg. region, target, quarter).
Campaign Description Optional

Leave this field blank (as this is primarily used for Content Syndication).

  • You can use this space if you'd like to add any Campaign related notes.
Timezone Required

Select your timezone.

  • Currently this feature is not functional - the system is set in Coordinated Universal Time (UTC) as standard.
Date Range - Start Date Auto-filled

Select today's date or any date prior.

  • New Campaigns will default the Start Date to today's date. Cloned Campaigns will retain their original Start Date. 
  • When carried over to Sources, this determines when leads can start being accepted.
Date Range - End Date Optional

Check the box to add an End Date (if needed).

  • Leave the box unchecked to keep the Campaign open ended.
  • The End Date of your Campaign will not pause the Sources within the Campaign, but it will mark the Campaign complete and set the default End Date for any new Sources.
Campaign Total Goal Required Recommend leaving this as None as there isn't typically a set goal for webinar activity.
Third Party IDs Optional Leave this field blank (as this is primarily used for Content Syndication).
Disqualifiers Optional Leave this field blank (as this is primarily used for Content Syndication).
See General Settings Tab for full details on the available settings.

 


4. Add tags in the Default Terms. 

dap-webinars-campaignbuild-03.png

 

This table outlines the recommended settings for Webinar connectors.

Field Required? Recommendation
Tag Optional

Add a tag that is meaningful to your team's webinar strategy (helps with filtering, tracking and reporting in the Demand Acceleration Platform).


5. Click Create Campaign once all the required fields have been completed.

 

Your Webinar Campaign is now setup.
The next step is to build a Webinar Source.
Building a Webinar Source -- On24

 

If you have a Managed Service package with Integrate, we’ll build and manage your Webinar Campaigns and Sources for you within the Demand Acceleration Platform.
This includes regular reporting to keep you informed. Contact your Customer Success Manager for more details.

 

 

Frequently Asked Questions

Can I move my Sources to a different Campaign?
No. We recommend considering how your webinar activity is grouped overall in terms of your team's wider strategy (eg. by region, target, quarter). In the Demand Acceleration Platform, Webinar Campaigns are used to group Sources and they cannot be reassigned to other Campaigns once built; you might want this setup to mirror your team's existing strategy.

 

Recommended Reading

 

For more help, get in touch with our Support Team or your Customer Success Manager.

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