Relevant to: Demand Acceleration Platform | Webinar Connectors
The purpose of building a Webinar Campaign in the Demand Acceleration Platform is to create a group that will house your Sources, which is where incoming leads from On24 will be collected.
This will be completed by your Webinar Power User(s) in the Demand Acceleration Platform > Campaigns.
For an overview of the entire process, including who your webinar team members are, see Webinars via the Demand Acceleration Platform.
You need to have connected your On24 account to the Demand Acceleration Platform - before building your On24 Campaign. |
Connecting Your On24 Channel |
In this article:
Creating a Webinar Campaign in the Demand Acceleration Platform
Build your Campaigns to group and create similar Sources quickly. |
Consider how your Webinar activity is currently grouped overall in terms of your teams' wider strategy (eg. by region, target, quarter). In the Demand Acceleration Platform, Webinar Campaigns are used to group Sources so you might want this setup to mirror your team's existing strategy. Sources cannot be reassigned to different Campaigns once built. |
1. In the Demand Acceleration Platform, navigate to Campaigns > My Campaigns. Click the Create Campaign button.
2. Select the Webinar Campaign type in the pop-up and click Continue.
For more information on Campaign types, see Creating & Cloning Campaigns.
If you see a banner over the Webinar box and are unable to create a Webinar Campaign, speak with your Customer Success Manager to configure your permissions. |
3. This will take you to the new Campaign General Settings tab. Fill in the required details.
4. If you’d like to include a Tag to the Sources within this Campaign, you may do so under the Default Terms tab.
Click Create Campaign once all information has been entered.
This table outlines the recommended settings for Webinar connectors.
Field | Required? | Recommendation |
Campaign Name | Required | Use a specific naming convention to help distinguish between multiple Campaigns (eg. region, target, quarter). |
Campaign Description | Optional |
Leave this field blank (as this is primarily used for Content Syndication).
|
Timezone | Required |
Select your timezone.
|
Date Range - Start Date | Auto-filled |
Select today's date or any date prior.
|
Date Range - End Date | Optional |
Check the box to add an End Date (if needed).
|
Campaign Total Goal | Required | Recommend leaving this as None as there isn't typically a set goal for webinar activity. |
Third Party IDs | Optional | Leave this field blank (as this is primarily used for Content Syndication). |
Disqualifiers | Optional | Leave this field blank (as this is primarily used for Content Syndication). |
See General Settings Tab for full details on the available settings. |
4. Add tags in the Default Terms.
This table outlines the recommended settings for Webinar connectors.
Field | Required? | Recommendation |
Tag | Optional |
Add a tag that is meaningful to your team's webinar strategy (helps with filtering, tracking and reporting in the Demand Acceleration Platform). |
5. Click Create Campaign once all the required fields have been completed.
Your Webinar Campaign is now setup. The next step is to build a Webinar Source. |
Building a Webinar Source -- On24 |
If you have a Managed Service package with Integrate, we’ll build and manage your Webinar Campaigns and Sources for you within the Demand Acceleration Platform. This includes regular reporting to keep you informed. Contact your Customer Success Manager for more details. |
Frequently Asked Questions
Can I move my Sources to a different Campaign?
No. We recommend considering how your webinar activity is grouped overall in terms of your team's wider strategy (eg. by region, target, quarter). In the Demand Acceleration Platform, Webinar Campaigns are used to group Sources and they cannot be reassigned to other Campaigns once built; you might want this setup to mirror your team's existing strategy.
Recommended Reading
- Webinars via the Demand Acceleration Platform
- Connecting Your On24 Channel
- Building a Webinar Source -- On24